It's the time of year for chocolates, candy and roses...the season of love.  To most, Valentine's Day is that day of year when we express love in 'over the top' ways. When it comes to your referral sources, it should be Valentine's Day everyday.  Referral growth is critical for quality patient care and business development success. Here are several ways to express love to referral sources:

• Connect and Communicate. Schedule face-to-face meetings to network with not only the physicians and referral coordinators but also with the faces of the practice...the front desk! Let them get to know you and the benefit of being in a relationship with you. 
• Create, Execute, and Document. Consistent communication is essential in all relationships. Create materials to leave behind, document your efforts in the field and always follow-up with progress notes. This shows you are reliable and committed to excellence.
• Ask for Feedback. Asking directly is always best but there are many online survey options available. Find one that works for you! Take what you learn and, if necessary, make changes. If changes are needed, let your sources know your organization listened and changed.  Your relationships will flourish.