One of my goals this summer was to find the mysterious place where  perfectly  round rocks naturally form. Unlike Pokemon, they really do exist. Sounds easy enough, but I have been in search of this spot with its perfectly round rocks for many years. Many locals around this rural island know where they are, but they are tight-lipped.   Now these are no ordinary rocks. Truly, these rocks are almost perfectly round, can be as large as a mooring ball and can be any color pattern imaginable.  If you found one, you’d likely display it in your home or office and would have a great story to tell.

Finding these rocks was no easy task. First, was a rough boat ride that took us 8 miles offshore to the island, then a 15 mile bike trek over rugged, rocky terrain. After spending what seemed like hours with my “head in the sand,” I looked up to find my son nearly 200 yards away waving to get my attention over the sound of the crashing waves. When I got close, I heard him scream, “This is Boom Beach.” We had reached our destination. I was there. The rocks were there. 

But why would this secluded beach in the middle of the Atlantic produce such beautifully round rocks? This beach is a small horseshoe cove where the waves crash onto the rocky Maine seashore and along with the high tidal change, the water literally lifts the rocks causing them to bang against other rocks while rolling down, over and over and over. After years of doing the same thing, they become perfectly round. 

Maybe we should see ourselves in the same way, getting more “round” and beautiful every day. We are impacted by the “cove” we live in, coming in contact with other people, circumstances, challenges and opportunities that shape us every day, over and over. And we shape others the same way. We should all do our best to shape each other to be the best we can be. This continuous shaping and refining is what allows us to work together to accomplish incredible results.

Defining goals and objectives are the first step to executing a successful strategy for your organization’s growth. Then, executing your plan each and every day will help you produce the “round” results you seek. MDreferralPRO is a web-based application that has helped healthcare organizations all over the country develop concrete strategies that foster lasting relationships with referring providers, while allowing users to discover potential relationships within a specific target market. Relationships result in increased physician referrals and ultimately, exponential practice growth, which is the formula for success for your healthcare organization.                                                            - Ashleigh L. McKenzie, President