TIP: Embrace the Holiday Season
Embrace the holiday season and add some sparkle to your marketing and sales strategy. Take advantage of the benefits the holiday season can bring to your branding. Adjust your logo and social media profile pictures to incorporate elements associated with the holiday season, both online and in any printed materials.
Also, add holiday flair to your social media header images. These ideas can be used on your website, social media accounts, email, and in any holiday cards you send out. Be creative!
Overpost during the holiday season. Use this time of the year to reflect on the entire year. Share stories about your practice's journey throughout the year, a patient's success story, staff holiday recipes, decorating ideas or plans for the new year. Provide your readers with content that brings value and promotes your practice.
As the end of the year approaches it is also the perfect time for sharing retrospectives, from healthcare trends that defined the year, to new medical procedures and treatments, you'll find there's no shortage of topics to write about during the holiday season.