Medical Referral Growth Summit
By MDreferralPRO
Fairhope, Alabama 
October 18 – 20, 2017
The 2017 Medical Referral Growth Summit by MDreferralPRO is an involved multi-day gathering with the goal of networking and educating practice liaisons and other specialty medical professionals. Event attendees will learn from industry leaders on how best to maximize their medical practices’ efficiency, while being introduced to both proven and revolutionary ideas and business systems. The Medical Referral Growth Summit agenda will cover an array of topics including data segmentation, digital marketing, event planning, analytics training, and much more. The MDreferralPRO team is excited to welcome you to Fairhope, Alabama for this inaugural event; showcasing amazing keynote speakers and training sessions, designed specifically for your business as a medical liaison.
CONFERENCE OBJECTIVES:
- Where should I concentrate efforts to generate new revenue for my healthcare practice
- How to build a high-performing physician referral network
- How to identify trends of your referral sources
- How timely, clean data impacts growth and practice success
- Tips for successful physician outreach
- Learn to visually display data for a more in-depth analytical view
- Focused Discussions for learning and professional exchange with peers through questions and personal insight
- Digital marketing and the impact it has on your practice
SUMMIT AGENDA:
Wednesday, October 18th
Sunset Point at Fly Creek Marina
5:00 p.m. – 7:00 p.m.
Casual Welcome Reception at Sunset Pointe at Fly Creek Marina
Thursday, October, October 19th
Soul Shine Yoga
6:00 a.m. – 7:00 a.m.
Hot Power Hour –All Levels (optional)
The Venue
8:00 a.m. – 8:30 a.m.
Welcoming Remarks
8:30 a.m. – 9:30 a.m.
Navigating the currents of Healthcare – Featured Speaker – Joe Lavelle
9:30 a.m. – 9:45 a.m.
Break
9:45 a.m. – 11:00 a.m.
Using Data to Make a Difference –Ashley Pollard
How a large specialty practice uses big data to make impactful daily decisions
11:00 a.m. – 12:00 p.m.
Using Reporting and Analytics to Validate your Efforts – Judy Hooton
How to always advance the narrative with your contacts
12:00 p.m. – 1:30 p.m.
Lunch
1:30 p.m. – 2:30 p.m.
Secrets of Digital marketing and your Practice – Emily E. Gonzalez
The yellow pages are dead and the world is changing…
2:30 p.m – 3:30 p.m
Empower your brand through Events– Victoria Stankoski
Getting beyond day old donuts and bitter coffee…
3:30 p.m. – 5:00 p.m.
Pumping Iron – What it takes to be an MDreferralPRO Power User.
A Deep Dive Sharing and Discussion (staff facilitated sharing of the latest insights, expertise and lessons learned)
5:00 p.m. – 6:00 p.m.
Cool Down in the Courtyard
Friday, October 20th
8:00 a.m. – 9:00 a.m.
A Commentary on being a Leader – Featured Speaker — Billy Brown
9:00 a.m. – 10:00 a.m.
Attributes of a successful Liaison — Mercedes Hanabergh
Increase opportunities to drive your message and referral volume
10:00 a.m. – 10:15 a.m.
Break
10:15 a.m. – 11:30 a.m.
I’m a Healer, I’m not a “Target” (perspectives from “the other side”) — Dusty Smith, MD and Mary Wells, MD FACOG
Understand from their perspective the expectations, needs, and/or concerns when a liaison calls upon them. Learn what it takes to really establish a referral relationship.
11:30 a.m. – 12:00 p.m.
Closing remarks & Dismiss
