Medical Referral Growth Summit

By MDreferralPRO

Pensacola, Florida    October 4 – 5, 2018

The 2018 Medical Referral Growth Summit by MDreferralPROThe 2018 Medical Referral Growth Summit by MDreferralPROThe 2018 Medical Referral Growth Summit by MDreferralPRO


The 2018 Medical Referral Growth Summit by MDreferralPRO is an involved multi-day gathering with the goal of networking and educating practice liaisons and other specialty medical professionals. Event attendees will learn from industry leaders on how best to maximize their medical practices’ efficiency, while being introduced to both proven and revolutionary ideas and business systems. The MDreferralPRO team is excited to welcome you to Pensacola, Florida for this annual event; showcasing amazing keynote speakers and training sessions, designed specifically for your business as a medical liaison. 



  • Establishing relationships with different providers and organizations in the community to build trust and develop shared expectations for referral growth
  • Accountability and incentive measures for the ‘whole’ organization within the referral development network
  • Technology advances and their impact(s) on receiving new patients
  • Collaborating with seasoned marketing experts to share helpful advice and tips to be more effective in the field
  • Reviewing industry policies, procedures, and standards



Thursday, October 4th

Hilton Pensacola Beach

12 Via De Luna Drive    Emerald Coast Room

8:00 a.m. – 9:15 a.m.

Welcome and Featured Speaker-The power of personalization in business development, Scott Christmas

9:15 a.m. – 10:15 a.m.

    Franken-tastic finds, Evan Brown

10:15 a.m. – 11:00 a.m.

    Navigating a complex and compliant environment without the scare, R. Bricken McKenzie, IV, FACHE, FACMPE

11:00 a.m. – 12:00 p.m.

     Professional development workshop-Part 1, Jenny Bramblett

12:00 p.m. – 1:00 p.m.

     Lunch (on your own)

1:00 p.m. – 2:00 p.m.

     Professional development workshop-Part 2, Jenny Bramblett

2:00 p.m. – 2:15 p.m.


2:15 p.m. – 3:15 p.m.

       Tricks and treats for successful business development, Laura Sturdivant

3:15 p.m. – 4:30 p.m.

     Untangling the web of analytics (Advanced Analytics Training Breakout Session)

4:30 p.m. – 4:45 p.m.

     Closing Remarks & Dismiss

5:00 p.m. – 6:00 p.m.

     Cocktails & Networking (poolside pergola, weather permitting)


Friday, October 5th

Hilton Pensacola Beach

12 Via De Luna Drive    Emerald Coast Room

8:00 a.m – 9:15 a.m.

     Winning regardless of the outcome, Chad Withrow

9:15 a.m. – 10:15 a.m.

     Spooktacular avenues to generate business for your practice, Kelly Reese

10:15 a.m. – 10:30 a.m.


10:30 a.m. – 12:00 p.m.

     Meet your targets (panel discussion)

12:00 p.m. – 12:45 p.m.

     Lunch (on your own)

12:45 p.m. – 1: 45 p.m.

     Improving brand awareness through enhanced customer journey experience, John Guidroz & Tommy Guidroz

1:45 p.m. – 2:45 p.m.

    The witching hour-getting reports to administration (Advanced Analytics Training Breakout Session)

2:45 p.m. –  3:00 p.m.

     Final Remarks